Our philosophy champions a circular design mindset.

We adhere to the three principles of circular design: designing out waste and pollution, keeping our products and materials in use, and regenerating natural systems.

We engage in smart design from the beginning of our product development process to consciously manage resources.

Our creations are made using a regenerative approach, using existing waste materials that have already reached the end of their product lifecycle, giving them new life.

We produce social and environmentally friendly handbags made from biodegradable up-cycled fruit fibres, building economically viable systems that provide additional income to local farming communities.